Dev-national-mortgage-professional.pantheonsite.io SEO Issues, Traffic and Optimization Tips

Dev-national-mortgage-professional.pantheonsite.io

July 17, 2021 12:45:43 AM

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Search Engine Optimization

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
0	5	15	0	0	0

<H2> Insiders </H2>
<H2> NMP Magazine </H2>
<H2> Pro School </H2>
<H2> Pro School </H2>
<H2> NMP Magazine, Mortgage Banker, & Mortgage Women Magazine </H2>
<H3> NMP Magazine </H3>
<H3> Mortgage Banker </H3>
<H3> Mortgage Women Magazine </H3>
<H3> Non-QM’s Year Of Living Dangerously </H3>
<H3> Carrington Mortgage Services Makes Updates To Its Non-QM Products </H3>
<H3> Dearest Broker: Be My Valentine? </H3>
<H3> The Survival Of Wholesale And Correspondent Lending </H3>
<H3> Atlantic Bay Mortgages Adopts DocMagic Total eClose Platform </H3>
<H3> Snapdocs Raises $1.5M In Series D Funding </H3>
<H3> South Florida Housing Market Brings the Heat </H3>
<H3> Stress Test Cover Story </H3>
<H3> Anderson Talks The CFPB's Focus On The Mortgage Industry, Build-A-Broker And More </H3>
<H3> Get Ready To Duck And Cover </H3>
<H3> Stop Talking </H3>
<H3> Stress Test Cover Story </H3>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

Home | NMP

dev-national-mortgage-professional.pantheonsite.io/

No Description

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 45 images on this web page

8 ALT attributes are empty or missing.

/themes/custom/nmp/css/icons/x_1.svg
/themes/custom/nmp/css/icons/nmp_logo_inverse-01.svg
/themes/custom/nmp/css/icons/nmp_logo_inverse-02.svg
/themes/custom/nmp/css/icons/menu.svg
/themes/custom/nmp/css/icons/nmp_logo_large.svg
/themes/custom/nmp/css/icons/nmp_logo_mobile.svg
/themes/custom/nmp/css/icons/nmp_logo_inverse-01.svg
/themes/custom/nmp/css/icons/nmp_logo_inverse-02.svg

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Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

mortgage37
cover15
about13
woodard10
women10
expo8
photo8
image8
little7
profile7
home7
start6
housing6
year6
brings6

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
mortgage	37
cover	15
about	13
woodard	10
women	10
expo	8
photo	8
image	8
little	7
profile	7
home	7
start	6
housing	6
year	6
brings	6

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 6.25%

Text content size	9760 bytes
Total HTML size	156271 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 153 KB to 26 KB (82.8 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 23.185.0.4 does not redirect to dev-national-mortgage-professional.pantheonsite.io

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://dev-national-mortgage-professional.pantheonsite.io/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://dev-national-mortgage-professional.pantheonsite.io/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: Not Available

Created Date: Not Available

Updated Date: Not Available

Expiry Date: Not Available

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Invalid Input

WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

0 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

1 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://dev-national-mortgage-professional.pantheonsite.io
Length: 34 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

153 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.12 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

88 / 100

Page Speed

Dev-national-mortgage-professional.pantheonsite.io desktop website speed is fast. Page speed is important for both search engines and visitors end.

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Language

Good, you have declared your language
Declared Language: English

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
dev-national-mortgage-professional.com	Available
dev-national-mortgage-professional.net	Available
dev-national-mortgage-professional.org	Available
dev-national-mortgage-professional.biz	Already Registered
dev-national-mortgage-professional.info	Available

Typo Availability

Domains (TLD)	Status
dev-national-mortgage-profesional.io	Already Registered
xev-national-mortgage-professional.io	Already Registered
sev-national-mortgage-professional.io	Already Registered
wev-national-mortgage-professional.io	Already Registered
eev-national-mortgage-professional.io	Already Registered

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

Something went wrong on the server. Please try again.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Oh No! This page is not mobile-friendly.
Your mobile friendly score is 0/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

21 / 100

Page Speed

Dev-national-mortgage-professional.pantheonsite.io mobile website speed is slow. Page speed is important for both search engines and visitors end.

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Technologies

Server IP

Server IP	Server Location	Service Provider
23.185.0.4	United States	Pantheon

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Too bad, your website has too many CSS files.

True

Perfect, your website has few JavaScript files.

True

Perfect, your website doesn't use nested tables.

False

Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Visitors

Estimated Worth

$60 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

No Global Rank

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Your website is popular on following countries:

No data available

We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Link Analysis

In-Page Links

We found a total of 91 links including both internal & external links of your site

Anchor	Type	Follow
http://dev-national-mortgage-professional.pantheonsite.io/	Internal Links	Dofollow
Calendar	Internal Links	Dofollow
NMP Magazine	Internal Links	Dofollow
Mortgage Banker	Internal Links	Dofollow
Mortgage Women Magazine	Internal Links	Dofollow
See All	Internal Links	Dofollow
Directories	Internal Links	Dofollow
Subscribe	Internal Links	Dofollow
Newsletters	Internal Links	Dofollow
Latest	Internal Links	Dofollow
Non-QM	Internal Links	Dofollow
Military Lending	Internal Links	Dofollow
Reverse	Internal Links	Dofollow
Home Equity	Internal Links	Dofollow
FHA	Internal Links	Dofollow
USDA	Internal Links	Dofollow
Manufactured Homes	Internal Links	Dofollow
Renovation	Internal Links	Dofollow
Jumbo	Internal Links	Dofollow
Construction	Internal Links	Dofollow
Investor Loans	Internal Links	Dofollow
Wholesale	Internal Links	Dofollow
Direct	Internal Links	Dofollow
Correspondent	Internal Links	Dofollow
Distributed Retail	Internal Links	Dofollow
Tech	Internal Links	Dofollow
Analysis & Data	Internal Links	Dofollow
Regulation & Compliance	Internal Links	Dofollow
Community	Internal Links	Dofollow
C-Suite Strategies	Internal Links	Dofollow
Sales & Marketing	Internal Links	Dofollow
Career	Internal Links	Dofollow
Operations	Internal Links	Dofollow
Pro School	Internal Links	Dofollow
Jul 13 Carolinas Connect Mortgage Expo Charlotte, NC	Internal Links	Dofollow
Jul 22 Arizona Mortgage Expo Chandler, AZ	Internal Links	Dofollow
Aug 03 New York Mortgage Expo Suffern, NY	Internal Links	Dofollow
CFPB: Manufactured Housing Loan Borrowers Face Higher Interest Rates, Risks And More Obstacles	Internal Links	Dofollow
http://dev-national-mortgage-professional.pantheonsite.io/news/76846/angel-mortgage-files	Internal Links	Dofollow
Industry News	Internal Links	Dofollow
http://dev-national-mortgage-professional.pantheonsite.io/news/76838/woodard-talks-event-etiquette-data-obstacle-lenders-more	Internal Links	Dofollow
http://dev-national-mortgage-professional.pantheonsite.io/news/face-it-mirror-success-doesnt-lie	Internal Links	Dofollow
Profile Photo Image Alex Caragiannides Picking the Winners	Internal Links	Dofollow
Profile Photo Image Matt Weaver South Florida Housing Market Brings the Heat	Internal Links	Dofollow
Profile Photo Image Harvey Mackay Start Caring About Apathy	Internal Links	Dofollow
Profile Photo Image Sue Woodard Ask The Experts: Get A Little Spring Clarity	Internal Links	Dofollow
Deephaven Hires A New VP Of Client Development, Correspondent	Internal Links	Dofollow
Gold Gate Launches $100M Luxury Real Estate Fund	Internal Links	Dofollow
http://dev-national-mortgage-professional.pantheonsite.io/magazine/nmp-magazine/non-qm-and-terrible-horrible-no-good-very-bad-year	Internal Links	Dofollow
Non-QM’s Year Of Living Dangerously	Internal Links	Dofollow
http://dev-national-mortgage-professional.pantheonsite.io/news/76833/what-recruitment-appointment	Internal Links	Dofollow
As Rates Rise, Mortgage Originations Need To Vary Portfolio	Internal Links	Dofollow
Get Ready to Duck and Cover	Internal Links	Dofollow
http://dev-national-mortgage-professional.pantheonsite.io/news/stop-talking	Internal Links	Dofollow
Community	Internal Links	Dofollow
Amerifirst Home Mortgage CEO And Co-Founder Nominated As 2022 MBA Vice Chairman	Internal Links	Dofollow
FAR Hires A New Senior Director Of Marketing And Intelligence	Internal Links	Dofollow
http://dev-national-mortgage-professional.pantheonsite.io/event/great-northwest-mortgage-expo-seattle	Internal Links	Dofollow
http://dev-national-mortgage-professional.pantheonsite.io/event/california-mortgage-expo-irvine	Internal Links	Dofollow
http://dev-national-mortgage-professional.pantheonsite.io/event/texas-mortgage-roundup-dallas	Internal Links	Dofollow
Zillow: 83% Growth Of Asian-Headed Households Hides Significant Inequality	Internal Links	Dofollow
Homeward Secures $371M In Growth Capital	Internal Links	Dofollow
Mortgage Rates Retreat, Opens Up Refinance Opportunities For Homebuyers	Internal Links	Dofollow
Atlantic Bay Mortgages Adopts DocMagic Total eClose Platform	Internal Links	Dofollow
Zombie Foreclosures Up 21 Percent Nationwide In Q2 2021	Internal Links	Dofollow
Renting Is Cheaper Than Owning In The 50 Largest US Metros	Internal Links	Dofollow
Northern VA’s April Home Sales Outpaces National Figures	Internal Links	Dofollow
Mortgage Moms	Internal Links	Dofollow
Carrington Mortgage Services Makes Updates To Its Non-QM Products	Internal Links	Dofollow
Dearest Broker: Be My Valentine?	Internal Links	Dofollow
The Survival Of Wholesale And Correspondent Lending	Internal Links	Dofollow
Snapdocs Raises $1.5M In Series D Funding	Internal Links	Dofollow
Stress Test Cover Story	Internal Links	Dofollow
Anderson Talks The CFPB's Focus On The Mortgage Industry, Build-A-Broker And More	Internal Links	Dofollow
Get Ready To Duck And Cover	Internal Links	Dofollow
About	Internal Links	Dofollow
Privacy Policy	Internal Links	Dofollow
NMP TV	External Links	Dofollow
https://www.facebook.com/MortgageProfessional/	External Links	Dofollow
https://www.linkedin.com/company/nationalmortgageprofessional/	External Links	Dofollow
https://www.instagram.com/nmpmag/	External Links	Dofollow
https://twitter.com/NatlMortgagepro	External Links	Dofollow
Find an event	External Links	Dofollow
Podcast The Mortgage Leadership Outlook series, now as a podcast	External Links	Dofollow
National Event Originator Connect returns live and in person in Las Vegas this August	External Links	Dofollow
Insider	External Links	Dofollow
2021 American Business Media, LLC	External Links	Dofollow
Advertise With Us	External Links	Dofollow
About Us	External Links	Dofollow
Contact	External Links	Dofollow

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While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Dev-national-mortgage-professional.pantheonsite.io

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

88 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

21 / 100

Page Speed

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

Try New Site